مدل پیش‌بینی تمایل به رفتار جامعه‌پسند بر اساس تجربه هیجانی حیرت با نقش میانجی جمع‌گرایی فرهنگی در بزرگسالان تهرانی

عنایت  شیخی; سوسن علیزاده فرد; غلامرضا   شریفی راد

Authors

Enayat Sheykhi Ph.D. Student, Department of Psychology, Qo.C., Islamic Azad University, Qom, Iran Author https://orcid.org/0009-0005-3743-6611
Sousan Alizadeh Fard Associate Professor, Department of Psychology, Payam Noor University of Tehran, Tehran, Iran Corresponding author https://orcid.org/0000-0002-5650-8554
GholamReza Sharifi Rad Professor, Department of Health Education and Health Promotion, Faculty of Health, Qom University of Medical Sciences, Qom, Iran. Author https://orcid.org/0000-0001-9955-2566

Keywords:

Prosocial behavior, awe, cultural collectivism, cultural individualism, adults, Tehran

Abstract

This study aimed to develop and test a predictive model of prosocial behavioral tendency based on the emotional experience of awe, with cultural collectivism as a mediating variable among adults in Tehran. This applied, cross-sectional study employed a descriptive-correlational design. The statistical population consisted of men and women aged 18–50 years residing in Tehran. Initially, 377 participants were recruited through convenience sampling; after excluding incomplete questionnaires, data from 300 participants were analyzed. The instruments included Penner’s Prosocial Personality Battery, the awe subscale of the Dispositional Positive Emotion Scales, and the short form of the Horizontal and Vertical Individualism and Collectivism Scale. Data were analyzed using Pearson correlation and structural equation modeling in SPSS and LISREL. Awe was positively and significantly correlated with prosocial behavior (r = 0.478, p < 0.01), and cultural collectivism was also positively associated with prosocial behavior (r = 0.328, p < 0.01). Structural equation modeling showed that awe had a significant positive direct effect on prosocial behavior (β = 0.51, t = 7.46, p < 0.001). Awe also positively predicted cultural collectivism (β = 0.21, t = 3.13, p < 0.01), and cultural collectivism positively predicted prosocial behavior (β = 0.15, t = 2.46, p < 0.05). The indirect effect of awe on prosocial behavior through collectivism was significant (Z = 2.151, p = 0.031). Model fit indices were satisfactory (χ²/df = 1.93, RMSEA = 0.056, CFI = 0.97). Awe may promote prosocial behavioral tendencies both directly and indirectly by strengthening cultural collectivism; thus, cultural collectivism plays a partial mediating role in this relationship.

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